Alendel Prima Fabric
35 colourways, velvet, 57 in wide. Every swatch and every Alendel specification, from the workroom that sews it in Fort Lauderdale and installs it from Miami to Palm Beach.
35 colourways of heavy velvet, 57 in wide
Prima is one of the Alendel velvets we make up here, with 35 colourways on the card, in 100% polyester, at 57 in wide. The colours run Pond, Porcini, Punch, Purple, Raven, Saffron, Spa, Storm and 27 more, across the blue, beige, pink, purple, black and orange families. 34 of the 35 flagged in stock by Alendel. It sits in Alendel's Prima Book.
The 57 in width runs up the roll, so panels are made of joined widths with the seams hidden in the pleats, and a Roman shade under about 50 inches finished is cut from a single width. Being polyester it holds a pleat, keeps its size through humidity and a wash or a dry clean, and takes the sun better than a natural fibre, which matters on unshaded glass here. Alendel lists the weight at 1.67 lb per yard, heavy for a velvet, so the track or rod is sized to carry it. Care is WA-P (washable or dry clean). It carries CAL 117, NFPA 260 and UFAC Class 1, the upholstery flammability listings; and FMVSS 302, the automotive interior test. Every colourway is listed as Oeko-Tex. Finish: Soil & Stain Repellent. Country of origin, as Alendel lists it: India.
What Prima does at the window, and what it does not
Best use
Prima is a velvet, so it is a drapery for a room that wants weight and quiet: formal living rooms, a dining room, a study, a bedroom with the pile on the room side. It also makes a Roman shade, flat fold, lined, on a headrail sized for the weight.
Light and privacy
An opaque cloth, so privacy is complete when it is closed. The light is decided by the lining: light-filtering keeps a living room glowing, thermal or bump interlining adds body and quiet, blackout turns a bedroom dark. Prima is lined in every case; on west glass we line generously so the face does not fade.
Cloth and care
100% polyester; 1.67 lb per yard; care WA-P (washable or dry clean); 200,000 rubs abrasion. Polyester keeps its size and its pleat in humid air and after cleaning, and holds its colour in the sun better than a natural fibre. Listed as Oeko-Tex. Finish: Soil & Stain Repellent.
Limitations
At 57 in a wide panel is made of joined widths; the seams sit inside the pleats. The weight needs a track or rod sized for it; a light decorative rod will bow. 1 of the 35 colour is not flagged in stock, so that colour is a mill order with a longer lead time; we confirm stock before anything is cut.
35 colourways of Prima
35 colourways: Pond, Porcini, Punch, Purple, Raven, Saffron, Spa, Storm, Stucco, Uniform and 25 more. 34 of the 35 flagged in stock by Alendel. The colour code and the FB item number are what we order by; click a swatch to enlarge it.
Colourways



































Every Prima colourway, as Alendel lists it
| Swatch | Colour | Code | Item no. | Family | Width | Content | Care | Fire listings | Weight | Alendel |
|---|---|---|---|---|---|---|---|---|---|---|
| Pond | 0875 | FB005350 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Porcini | 2008 | FB005351 | Beige | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Punch | 0675 | FB005352 | Pink | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Purple | 0730 | FB005353 | Purple | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Raven | 0480 | FB005354 | Black | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Saffron | 0573 | FB005355 | Orange | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Spa | 0891 | FB005356 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Storm | 4089 | FB005357 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Stucco | 2048 | FB005358 | Beige | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Uniform | 8005 | FB005360 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Taupe | 2049 | FB005359 | Beige | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Verdigris | 8006 | FB005361 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Zinnia | 0691 | FB005362 | Pink | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Alabaster | 0205 | FB005328 | Beige | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Ash | 0405 | FB005329 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Bahama | 0812 | FB005330 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Cobalt | 0836 | FB005331 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Cotton | 0112 | FB005332 | White | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Curry | 0509 | FB005333 | Yellow | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Doeskin | 0260 | FB005334 | Beige | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Dove | 0432 | FB005335 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Eggplant | 0709 | FB005336 | Purple | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Emerald | 0924 | FB005337 | Green | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Espresso | 0352 | FB005338 | Brown | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Fog | 0440 | FB005339 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| French | 0845 | FB005340 | Blue | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Grey | 0449 | FB005341 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Iris | 0718 | FB005342 | Purple | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Jungle | 0947 | FB005343 | Green | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Maple | 0371 | FB005344 | Brown | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Merlot | 0630 | FB005345 | Red | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Moss | 0963 | FB005346 | Green | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Natural | 0378 | FB005347 | Brown | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Paprika | 0570 | FB005348 | Orange | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing | |
| Pewter | 4051 | FB005349 | Grey | 57 in | 100% polyester | WA-P (washable or dry clean) | CAL 117, NFPA 260, UFAC Class 1, FMVSS 302 | 1.67 lb/yd | Listing |
Width, content, repeat, care code, fire listings and weight per yard are Alendel's own listing for each colourway, captured from its trade catalogue; the stock flag is Alendel's public availability filter on the day we read it and is confirmed against the order before anything is cut. We bring the Alendel books to the consultation.
Where Prima works here
Prima is the kind of cloth our drapery clients in Fort Lauderdale, Miami, Boca Raton and Palm Beach order for the secondary windows as well as the main ones: panels in the living room, flat or relaxed Roman shades in the kitchen, study and baths, from one bolt so the rooms read together. Humidity and sun decide the lining; over a bathtub we advise a moisture-tolerant weave, and on a west window we line generously.
For the same use, compare Prima with Mondavi (velvet, 54 in, 34 colourways), Cartier (velvet, 55 in, 28 colourways) and Esquire (performance cloth, 54 in, 52 colourways); the table on each page lists the width, content, care code, fire listings and weight side by side.
Prima: frequently asked
How many colours does Alendel Prima come in?
35 colourways by Alendel's listing, 34 of the 35 flagged in stock by Alendel. Every one is on this page with its swatch, colour code and FB item number, and we bring the shortlist to the consultation so the colour is judged in your own light.
Can Prima be made into a Roman shade?
Yes. At 57 in it is cut up the roll, so a flat, relaxed or hobbled Roman shade comes from a single width up to roughly 50 inches finished and is seamed on a fold line beyond that. Lined, interlined or blackout-lined, cordless or on a Lutron or Somfy motor, sewn in the same workroom as the panels.
Is Prima in stock?
34 of the 35 flagged in stock by alendel. The flag is Alendel's public stock filter on the day we read it; colours not flagged are ordered from the mill and take longer. We confirm stock and dye lot with Alendel before anything is cut.
What does Prima cost made up as Roman shades and draperies?
It is quoted from the yardage: the width and height of the window, the fullness, the repeat if there is one, the lining and the track or rod. The pricing page has real numbers for sheers, motorized tracks and blackout draperies, and a quote for Prima follows from a measure. Ask for a price with the button above and we come back with a figure, not a range.
Compare Prima with

Mondavi
34 colourways of a substantial velvet, 54 in wide

Cartier
A velvet in 100% polyester, 55 in wide, in 28 colourways

Esquire
A 54 in performance cloth in 78% polyester and 22% cotton with 52 colourways

Sharp
46 colourways of performance cloth from Café to Army, 55 in wide

Boulevard
47 colourways of heavy velvet, 56 in wide

Style
39 colourways of a substantial performance cloth, 55 in wide
Prima Roman shades and draperies in Fort Lauderdale, Miami, Boca Raton & Palm Beach
We order Prima from Alendel by the yard for any project from Miami to Palm Beach, cut and sew it in our own Fort Lauderdale workroom as Roman shades, draperies, and hang it with our own installers on the track, rod or headrail the window calls for. The Alendel books are at 4539 Powerline Rd in Fort Lauderdale (by appointment) and 500 South Pointe Dr #150 in Miami Beach, and we bring the colours you shortlist to the consultation.
See Prima in your own light
Book a complimentary in-home consultation. Shortlist the colours you like and we bring the Alendel samples, the linings and honest answers about light, privacy and what your windows actually need.