Holland & Sherry Demure
Hemp crepe sheer, 4 colourways, 100% hemp, 125 in wide. Holland & Sherry's own figures, and how we make it up as sheers in our Fort Lauderdale workroom, from the cloth your designer orders.
A wide-width hemp crepe sheer at 125 in, in 4 colourways
Demure is a hemp crepe sheer from Holland & Sherry (100% hemp, 125 in wide, made in Italy). The range runs to 4 colourways: Eider White, Pastel, Pale Green and Bashful Blue. Their spec sheet gives its end use as "Drapery and window treatments".
Holland & Sherry's sheet says it can be used up the roll, as woven, or turned 90 degrees and railroaded; turned 90 degrees, the 125 inch width becomes the drop, so a panel nearly that tall, less the heading and the hem, needs no seam.
Hemp is a bast fibre like linen, matte and crisp, and it moves with the humidity in the same way; on bright glass a solar roller behind it takes the sun first. It weighs 340 g per linear metre (about 11 oz per linear yard) by Holland & Sherry's figures.
Their drapery note advises hanging the drapery before it is hemmed, so the cloth settles to the room.
- Composition
- 100% hemp
- Width
- 125 in (wide width)
- Weight
- 340 g per linear metre
- Made in
- Italy
What Demure does at the window, and what it does not
Best use
Demure is a wide-width sheer, so it is for walls of glass: ripplefold on a ceiling track, two and a half to three times fullness so the wave is even from end to end, in living and dining rooms where the point is the light and the view.
Light and privacy
A sheer filters hard sunlight into an even glow and keeps the view. It gives no privacy at night with the lights on, so a bedroom takes a lined or blackout panel on a second track behind it.
Cloth and care
100% hemp; 340 g per linear metre (about 11 oz per linear yard).
Limitations
No privacy at night with the lights on, and no blackout; it is layered where either is needed. Natural fibres fade in hard sun, so on unshaded south or west glass a solar roller behind it takes the sun first. No NFPA 701 result in Holland & Sherry's data, so a condo common area or a commercial job that asks for it needs the cloth flame treated with a certificate, if Holland & Sherry can supply it that way, or another cloth.
4 colourways of Demure
4 colourways: Eider White, Pastel, Pale Green and Bashful Blue, as Holland & Sherry listed them when we read their site on October 7, 2026. The codes are what your designer orders by; the photographs are Holland & Sherry's own and stay on their site, linked from every row of the table below.
Colourways
- Eider WhiteDE14308 · White
- PastelDE14309 · Pink
- Pale GreenDE14310 · Green
- Bashful BlueDE14311 · Blue
What Holland & Sherry say about Demure
End use, in their words
"Drapery and window treatments", from Holland & Sherry's spec sheet.
Their drapery note
The cloth is made from natural fibres; drapery should hang before it is hemmed, so it can adjust to the climate of the room.
Fabric direction
Holland & Sherry's sheet says it can be used up the roll, as woven, or turned 90 degrees and railroaded; turned 90 degrees, the 125 inch width becomes the drop, so a panel nearly that tall, less the heading and the hem, needs no seam.
Flame tests
NFPA 701, the drapery flame test: not listed.
Care and handling
Wide-width goods are shipped folded, and Holland & Sherry advise ironing out the creases.
Every Demure colourway, as Holland & Sherry list it
| Colour | Code | Colour family | Width | Composition | Weight | Made in | Holland & Sherry |
|---|---|---|---|---|---|---|---|
| Eider White | DE14308 | White | 125 in | 100% hemp | 340 g/lm | Italy | See it on their site |
| Pastel | DE14309 | Pink | 125 in | 100% hemp | 340 g/lm | Italy | See it on their site |
| Pale Green | DE14310 | Green | 125 in | 100% hemp | 340 g/lm | Italy | See it on their site |
| Bashful Blue | DE14311 | Blue | 125 in | 100% hemp | 340 g/lm | Italy | See it on their site |
Colour names, codes, colour families, widths, compositions, repeats, weights and origin are Holland & Sherry's own, from their product page for each colourway, read on October 7, 2026. The photographs are theirs and stay on their site: each row links to it. Your designer confirms the colour and the dye lot with Holland & Sherry when the cloth is ordered.
How Demure becomes sheers in your home
Your designer specifies
Holland & Sherry sell to the trade, so the cloth is chosen and ordered by your designer, with the colour code and the sample in hand. Not working with a designer? Tell us; we can suggest a cloth we order ourselves.
We measure and give the yardage
We measure the windows, settle the style, the fullness and the lining, and work out the yardage on the width and the repeat, so the order to Holland & Sherry is right the first time.
We make and install
The cloth comes to our Fort Lauderdale workroom, where our five in-house seamstresses cut and sew the sheers, and our own installers hang them on the rod, track or motorized system the window calls for.
Where Demure works here
On the ocean side of a Sunny Isles or Fort Lauderdale living room, Demure would hang floor to ceiling on a ceiling-mounted track, hand-drawn or motorized on Lutron or Somfy, with a solar roller behind it for the glare and, in a bedroom, a blackout panel on a second track. It is cut and sewn in our Fort Lauderdale workroom and installed by our own team from Miami to Palm Beach.
For the same use, compare Demure with Plume (hemp wool semi-sheer, 118 in, 2 colourways), Harper (linen wool sheer, 118 in, 7 colourways) and Wool Challis (mélange wool sheer, 120 in, 7 colourways).
Demure: frequently asked
How many colours does Holland & Sherry Demure come in?
4 colourways on Holland & Sherry's site when we read it on October 7, 2026: Eider White, Pastel, Pale Green and Bashful Blue. Every one is listed on this page with its code; Holland & Sherry's photographs of each are on their own site, linked from the table.
Can I buy Demure from you?
No. Holland & Sherry sell to the trade, so your designer orders the cloth from them. We make it up and install it: we measure and work out the yardage, the cloth is sent to our Fort Lauderdale workroom, and our seamstresses cut and sew the sheers.
Can Demure run without seams?
At 125 in it is a wide-width cloth: turned 90 degrees, the 125 inch width becomes the drop, so a panel nearly that tall, less the heading and the hem, needs no seam. Taller than that, it is seamed.
Is Demure fire rated for drapery?
Holland & Sherry's data gives no NFPA 701 result for it. For a residence that is not an issue; where a building asks for NFPA 701 on the drapery, ask your designer whether Holland & Sherry can supply it flame treated with a certificate, or choose another cloth.
What does Demure cost made up as sheers?
The cloth is bought through your designer at Holland & Sherry's price, so our quote covers what we make and install: the fabrication, the track or rod and the installation, worked out from the measure. Ask for a workroom price with the button above and we come back with a figure, not a range.
Compare Demure with
Demure sheers in Fort Lauderdale, Miami, Boca Raton & Palm Beach
Your designer orders Demure from Holland & Sherry; we measure, work out the yardage, cut and sew it in our own Fort Lauderdale workroom as sheers, and hang it with our own installers on the rod, track or motorized system the window calls for, anywhere from Miami to Palm Beach.
Have Demure made up properly
Book a complimentary in-home consultation, with your designer or on your own. We measure, talk through the lining, the fullness and the hardware, and give the yardage for the Holland & Sherry order.